Unified AI APIplatform forSMBs

Official vendor APIs with lower pricing, high stability, and production-grade quality for teams that need to move fast.

Startup partnership program

Price advantage

Lower total model cost

Lower than OpenRouter20%+Maximum discount up to 80%
Lower than fal.ai30%+Maximum discount up to 70%

Core advantages

Enterprise-grade AI API access without enterprise friction.

ImaRouter brings official model channels, production routing, multimodal coverage, partner rewards, and launch pricing into one commercial layer for growing teams.

One routed access layer

Unified route core

One place to buy, route, and scale AI models

Use ImaRouter as the access layer between your product and model suppliers, so procurement, failover, pricing, and multimodal expansion stay under one roof.

Official channel

Official vendor channels

Access major LLM, image, video, and audio models through reviewed supplier paths instead of fragile gray-market relays.

  • Direct commercial relationships where available
  • Cleaner procurement and account support
  • Fewer surprises when production traffic grows

Stable and reliable

Routing built for production workloads

Monitoring, retry patterns, and failover logic help your team keep serving users when model providers slow down or change behavior.

  • 99.9% platform availability target
  • Automatic failover for supported routes
  • Designed for launch spikes and sustained usage

One API platform

One integration across text, image, video, audio, and avatar

Keep one account and one endpoint family while expanding beyond OpenRouter-style text into fal.ai-like multimodal workloads.

  • LLM, image, video, audio, TTS, and avatar coverage
  • OpenAI-compatible paths for easier migration
  • Unified billing across model families

Launch offer

Launch pricing that lowers the first bill

New users can combine lower model rates, first top-up bonus credits, and monthly spend rebates while validating product-market fit.

  • First top-up bonus up to 30%
  • Up to 200 USD bonus credits during the launch offer
  • Credits valid for 6 months

Channel rebate

Referral and channel rewards that compound

Approved partners can receive 5% to 10% recurring rewards from qualified referred API usage. Referred users can also receive the standard 10% monthly spend rebate plus an extra 5% referral bonus through configured tracking.

  • 5% to 10% partner commission by qualified usage
  • 10% monthly spend rebate for eligible referred users
  • Extra 5% referral bonus through approved tracking

Model discounts

Frontier model rates for smaller teams

Claude seriesfrom 30% off
OpenAI modelsfrom 40% off
Gemini modelsfrom 40% off
Seedance 2.0from 10% off
Happy Horse & Qwenfrom 60% off
DeepSeek modelsfrom 70% off

Benchmarked Against OpenRouter and fal.ai

A feature-by-feature look at where ImaRouter stands apart on model coverage, video cost, launch speed, SLA, and failover.

Modalities Covered

5 (Image / Video / Audio / TTS / Avatar)

Cover text, image, video, audio, TTS, and avatar workflows through one account and one routing layer.

fal.ai3 modalities only
OpenRouterText only

Video Model Pricing

Up to 66% cheaper

Keep video generation costs predictable while still using high-quality official model routes.

fal.aiBaseline pricing
OpenRouterNot applicable

New Model Response

24 hours for trending

High-demand model launches can be evaluated and routed quickly, so your team is not waiting weeks to experiment.

fal.aiWeeks to add models
OpenRouterWeeks to add models

SLA Uptime

99.9% guaranteed

Production teams get a platform availability target, monitoring, and support expectations built into the service.

fal.aiNo SLA guarantee
OpenRouterNo SLA guarantee

Auto Failover

< 10 seconds

Routing can shift automatically when a provider has trouble, reducing manual incident work for your team.

fal.aiManual switching
OpenRouterAuto failover

What Are You Building?

Pick your use case — image, video, audio, text, or avatar — and go straight to the models and docs that matter.

Text-to-Image API

Generate stunning visuals through a unified API layer. Top models: GPT Image 2, Midjourney, Nano banana Pro — all via one clean interface.

Learn more

LLM Routing API

One key for every frontier and open-weight LLM. Route Claude, GPT, Deepseek, and Qwen with automatic fallback, cost caps, and unified billing — zero per-provider wiring.

Learn more

Speech & Audio API

Transcribe with Whisper, synthesize voice with ElevenLabs, generate music with Suno — all through one endpoint. Same key, same billing as your video and image workloads.

Learn more

Text-to-Video API

Ship cinematic clips from prompts with one contract. Top models: Seedance 2.0, Happy Horse, Wan 2.7 — routing across providers for latency and cost.

Learn more

AI Avatar API

Turn a face image and a script into a talking-head video. Supports HeyGen, D-ID, Vidu, and more — with built-in real-person compliance review for commercial use.

Learn more

Flexible Content API

Route content workflows that need fewer default restrictions, configurable access, model selection, and optional review paths for teams with specialized policies.

Learn more

Switch Endpoints, NotYour Whole Stack.

Already using OpenAI? Keep the schema, swap the endpoint, and start routing more models.

BEFOREbase_url = "https://api.openai.com/v1"model = "gpt-4o"
AFTERbase_url = "https://api.imarouter.com/v1"model = "gpt-4o"
router.dispatch
Status: ONLINE
curl https://api.imarouter.com/v1/videos \  --request POST \  --header 'Authorization: Bearer YOUR_SECRET_TOKEN' \  --header 'Content-Type: application/json' \  --data '{  "model": "seedance-2.0-fast",  "prompt": "Time-lapse photography of the city in the early morning, with warm colors and a cinematic feel.",  "duration": 5,  "metadata": {    "resolution": "720p"  }  }'

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